intelligence and retail operating model
Artificial Intelligence and Retail Operating Models
Consumers are increasingly comfortable with AI technologies. Forty-four percent of them currently use some type of virtual assistant.i Even those who don't have access to a Siri, Alexa or Cortana enjoy AI experiences everyday--often without realizing it. Leading websites and social platforms routinely use AI, along with machine learning and analytics, to provide a steady stream of personalized experiences. Consumers are ready for traditional retailers to deliver the same level of AI-based personalization they enjoy in other aspects of their lives.